This statement explains generally how we receive information about you, and what we do with that information once we have it.
Information we collect as you use our site
We collect anonymous statistics about your visit to our website, such as which of our pages you viewed. We never share this data with 3rd parties except to help us deliver our services.
We collect personal data when an individual completes the "Contact Us" form on the website. The individual is in control of the personal data shared with us and we will only use the data to respond to the communication.
How we collect user information
When you visit our website, we may collect information about your visit, including the pages you view, the links you click, and other actions you take on our site. We also collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times, and referring website addresses.
Third Party Processors
Our carefully selected partners and service providers may process personal information about you on our behalf as described below.
Digital Marketing Service Providers
We use a third-party B2B sales intelligence platform to identify and contact professionals who may be interested in our services. Our lawful basis for this processing is legitimate interests. If you wish to object to being contacted, please email [email protected].
Google Analytics
We measure visitors to our website using Google Analytics. This service records what pages you view within our site, how you arrived at our site, and some basic information about your computer. To learn more about Google Analytics follow the link: https://support.google.com/analytics/answer/6004245
The information we collect helps us understand what parts of our sites are doing well, how people arrive at our site and so on. Like most websites, we use this information to make our website better.
You can opt-out of Google Analytics cookies by visiting Google's opt-out page: https://tools.google.com/dlpage/gaoptout
If you accept analytics cookies, we also use Apollo.io's website visitor service to identify the organisation a visit comes from, based on its network address, and which pages were viewed. We use this at company level to understand which organisations are interested in xflow; it does not identify you personally. You can withdraw consent at any time through the Cookies link at the foot of each page.
If you accept analytics cookies and watch the video on our site, we record how far through it you watched, together with the name of the organisation that owns the network your visit comes from and its country. If you reached our site from a link in an email we sent you, that link contains a reference code, and we record your viewing against that code so we know the email was of interest. We use this to follow up with interested organisations. Our lawful basis is legitimate interests, and you can withdraw consent at any time through the Cookies link at the foot of each page.
Cookies
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
Your Rights
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email us at [email protected].
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
Changes to this Privacy Notice
We keep our privacy notice under regular review. This privacy notice was last updated on 2nd October 2026.
How to Contact Us
If you have any questions about this privacy notice or information we hold about you, please contact us at:
Email: [email protected]
Address: Xyenta Ltd, 86-90 Paul Street, London, EC2A 4NE